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Before losing to Roxanne Perez on Wednesday night, the 32-year-old Rose, whose actual name is Amanda Rose Saccomano, had held the title of NXT women’s champion for more than 400 days. The fact that a title reign of that duration would end on regular television as opposed to pay-per-view was a relatively shocking event in the plot.

Several elements are at work in this situation. One was how racially explicit the images were. Despite the sexualization of Rose’s WWE role, current WWE content does not match what Rose was posting on her profile.

The WWE has made it plain to its performers that any outside business activities must go via them, which is the second problem. In a letter sent to talent in 2020, Vince McMahon cautioned them against using sites like Twitch and Cameo without first cooperating with WWE and threatened to fire them if they did.

The NXT women’s championship was held by Mandy Rose for 413 days when she was defeated by Roxanne Perez on Wednesday.

Earlier this year, McMahon, who left his position as head of WWE, wrote: “Some of you are engaged with outside third parties using your name and likeness in ways that are destructive to our organization.”

“Within the next 30 days, these actions must end immediately” (by Friday October 2). WWE has the right to impose penalties, suspend operations, or terminate employees for persistent infractions.

Zelina Vega was let off by WWE in November 2020 for starting an account on OnlyFans without any inflammatory material. The following summer, the company invited her back.

At the time, WWE released a statement outlining the justification.

The stage identities of performers like The Fiend Bray Wyatt, Roman Reigns, Big E, and Braun Strowman are among the intellectual property that WWE generates, promotes, and invests in, according to the corporation.

“WWE is able to drive revenue and pay performers at the highest levels in the sports entertainment business because of its control and exploitation of these personalities. Despite the contractual language, it is essential for the success of our business to safeguard our most valuable assets and form alliances with third parties on a corporate rather than a personal level, as doing so will increase value for all parties.

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